Johnty Lawton

Johnty joined the PureGroup SA Management Team in April 2021, initially based in our Western Cape offices. With a passion for strategic thinking and brand innovation, he quickly became an integral part of the leadership group, spearheading various marketing initiatives and contributing to regional growth.

In March 2024, Johnty took a short sabbatical to the United Kingdom, but remained closely connected to the business, continuing to lead our national marketing efforts on a part-time basis. His unwavering commitment and ability to work across time zones ensured the marketing team remained agile, consistent, and aligned with company goals.

In June 2025, Johnty rejoined the management team full-time, this time taking the lead in our KwaZulu-Natal region. With industry experience dating back to 2007, Johnty is a seasoned professional known for his dynamic approach, innovative thinking, and proven track record in both sales and marketing.

Today, he not only drives regional growth but also oversees PureGroup SA’s national marketing strategy—ensuring the brand stays competitive, relevant, and impactful across all platforms.

A firm believer in perseverance and determination, Johnty lives by his favorite quote: “Winners never quit, quitters never win.” This mindset continues to fuel his passion for results-driven leadership and long-term success.